The Lulu Cheng Meservey/Jack Altman podcast is essential listening for founders. Lulu explain how founders should think about crafting their public-facing company narrative. Some key points below:
1️⃣ 𝗣𝗲𝗼𝗽𝗹𝗲 𝘁𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗶𝗻 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 𝗮𝗿𝗰𝘀. The start of your arc is the identification of the Problem and the end of the arc is the Resolution. It's human nature to want to place you somewhere on the arc
2️⃣ 𝗬𝗼𝘂'𝗿𝗲 𝗲𝗶𝘁𝗵𝗲𝗿 𝗨𝗻𝗱𝗲𝗿𝗿𝗮𝘁𝗲𝗱 (𝗶.𝗲. 𝘆𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 𝗱𝗮𝘆𝘀 𝗮𝗿𝗲 𝗮𝗵𝗲𝗮𝗱 𝗼𝗳 𝘆𝗼𝘂) 𝗼𝗿 𝗢𝘃𝗲𝗿𝗿𝗮𝘁𝗲𝗱 (𝘆𝗼𝘂'𝘃𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗰𝗿𝗲𝘀𝘁𝗲𝗱). Telling a great story requires outlining a vision that your best days are ahead of you (e.g. the return of Steve Jobs to Apple). You can do this by explaining what your peak looks like and showing where you are relative to that peak. Showcasing your ever-expanding ambition is a great way to do this (e.g. OpenAI competing in more and more app categories)
3️⃣ 𝐏𝐞𝐨𝐩𝐥𝐞 𝐡𝐚𝐯𝐞 𝐚𝐧 𝐚𝐬𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧 𝐨𝐧 𝐭𝐡𝐞 𝐥𝐞𝐯𝐞𝐥 𝐨𝐟 𝐜𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐨𝐧 𝐲𝐨𝐮/𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐝𝐞𝐬𝐞𝐫𝐯𝐞. If you're above that, you're overrated. If you're below that, you're underrated. If people feel you're underrated, they'll help lift you up. Thus, if you can create the perception that you're an undervalued and undiscovered gem, people will help show you to the world (the same way we like to be the ones who introduce our friends to a cool new song we found before anyone else)
4️⃣ 𝗡𝗼𝘁 𝗮𝗹𝗹 𝗣𝗥 𝗶𝘀 𝗴𝗼𝗼𝗱 𝗣𝗥. When you communicate publicly, you should focus on sharing things that are true about the biz, interesting to the market, and strategic and helpful to the company. E.g. Alex.com is an AI recruiter. What's true is that Alex already outperforms human recruiters for first screens. What's interesting (and unexpected) is that candidates prefer speaking to Alex than a human. And what's useful to share about the company is they recently signed a Big 4 accounting firm, showing that bluechip companies are seeing its potential
5️⃣ 𝗜𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝗹𝗶𝗸𝗲 𝘆𝗼𝘂 𝘁𝗵𝗲𝘆 𝘄𝗶𝗹𝗹 𝗳𝗶𝗴𝘂𝗿𝗲 𝗼𝘂𝘁 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝘀𝘂𝗰𝗰𝗲𝗲𝗱. It's hard to make someone personally like you more, but if you exude conviction and confidence about your business, people will feel that from you and want to be part of it (it brings similar social cred to the music sharing point above)